Discover the Kingdom Like Never Before
Saudi Arabia is a land of ancient wonders, living culture, and limitless adventure. Ashar’s Tours & Experiences division curates immersive journeys that reveal the Kingdom’s most extraordinary stories — from the timeless landscapes of Al-Ula to the vibrant traditions of the Madinah Region.
Ashar designs and operates curated tour programs and experiential packages for international tourists, domestic travelers, corporate groups, government delegations, and families. Our deep roots in Al-Ula — one of the Kingdom’s most significant cultural and heritage destinations — give us unparalleled access to exclusive sites, local knowledge, and authentic experiences that go beyond the ordinary.
Our offerings include heritage and cultural tours through Al-Ula’s UNESCO sites and ancient Nabataean landmarks, desert adventure experiences including off-road excursions, stargazing, and canyon exploration, private VIP tours with dedicated guides and luxury transportation, corporate team-building retreats and incentive travel programs, seasonal and festival-linked experiences aligned with the Kingdom’s cultural calendar, and customized itineraries for families, couples, and solo travelers. In partnership with leading operators like Almosafer, Seera Group, and Al Sarh Travel & Tourism, we connect our guests with the very best that Saudi Arabia has to offer.
Heritage and cultural tours through Al-Ula’s UNESCO sites.
Desert adventure experiences — off-road, stargazing, and canyon exploration.
Private VIP tours with dedicated guides and luxury transportation.
Corporate team-building retreats and incentive travel programs.
Seasonal and festival-linked cultural experiences.
Customized itineraries for families, couples, and solo travelers.
Group tours for schools, universities, and community organizations.
Ashar does not just operate hotels — we create destinations. Each of our properties is designed to reflect its location, serve its audience, and deliver a level of warmth and professionalism that guests remember long after they leave. With fully integrated facility management, catering, and transportation under one brand, we deliver a hospitality experience that is seamless from arrival to departure.
Ready to explore Saudi Arabia’s most extraordinary destinations? Whether you are planning a private getaway, a corporate retreat, or a cultural journey, Ashar will make it unforgettable. Contact us today.