One Vision. One Kingdom. Ashar. Infinite Possibilities.
From world-class hospitality and agriculture to consulting, events, and transportation — Ashar delivers integrated solutions that power the Kingdom’s ambitions.
Ready to start your next project? Whether you are a government entity, a corporate partner, or an individual client, we would love to hear from you. Reach out to Ashar today and let us build something exceptional together.
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World Destination
We received tourist form all over the world
OUR FACILITIES
Our facilities in Al Ula city are distinguished by their strategic locations that reflect the nature of Al Ula
ASHAR Versatility that Drives Success
ASHAR is a Saudi-born, multi-sector group headquartered in Al-Ula, Madinah Region, with operations spanning the Kingdom’s most vital industries. Founded on the principles of excellence, integrity, and national pride, Ashar has grown into a trusted partner for government entities, corporations, and individuals alike.
We specialize in hospitality, facility management, agriculture, catering, consulting, event management, tours and experiences, and transportation services. Our strength lies in our ability to deliver turnkey, end-to-end solutions — seamlessly integrating multiple service lines under one unified brand to create exceptional value for every client we serve.
OUR VISION
To be the Kingdom's most trusted integrated services group — setting new benchmarks in quality, sustainability, and innovation. Aligned with Saudi Vision 2030, we aspire to drive economic diversification, tourism growth, and sustainable infrastructure that elevates Saudi Arabia on the world stage.
OUR MISSION
To deliver exceptional solutions that enhance the performance and sustainability of every project we touch. We empower our clients — from government agencies and corporations to families and travelers — with services that exceed expectations and create lasting value through continuous innovation and professional excellence.
Our Core Sectors
01
Hospitality
Premium hotel management, guest services, and bespoke accommodation solutions across Saudi Arabia.
02
Facility Management
Integrated maintenance, security, cleaning, and operational support for commercial properties.
03
Events & Conferences
End-to-end event planning, execution, and management for corporate and social occasions.
04
Tours & Experiences
Curated cultural, heritage, and adventure tours across the Kingdom's iconic destinations.
05
Transportation
Diverse fleet management, corporate car rental, VIP transfers, and logistics coordination.
ASHAR Team consists of experienced
Ashar brings integrated multi-sector expertise under one roof, eliminating the complexity of managing multiple vendors across eight interconnected service lines. Every division is aligned with Saudi Vision 2030, supporting the Kingdom’s national transformation from tourism and hospitality growth to sustainable agriculture and infrastructure development. We are trusted partners of leading government entities, royal commissions, and global brands across multiple industries. Rooted in Al-Ula — one of the Kingdom’s most historic and rapidly developing regions — we bring a unique perspective where heritage meets modernity, backed by international partnerships with manufacturers and service providers across four continents. From strategic planning to on-the-ground execution and post-project evaluation, we manage every detail so our clients can focus on what matters most.
- Integrated Multi-Sector Expertise
- Vision 2030 Aligned
- Trusted by Government & Global Brands
- Rooted in Al-Ula, Serving All of Saudi Arabia
- International Standards, Local Understanding
- End-to-End Excellence
Our Clients
They Was Getting Happy & Enjoy Travelling With Us
